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What Is Cool TV?
Young adults in Europe are crazy about Western-style
programs, music, clothing styles, films, and broadcast
entertainment.
Through exposure to satellite and cable
television and the internet, most European youth speak
and understand English. They want the kinds of programs
that COOLtv offers: English-language music videos, feature
films, and shows about extreme sports, poker, travel,
and pop culture.
COOLtv was created to bring the best
in English language television programs to the young
on-the-go tech-savvy youth of today. COOLtv offers
a unique opportunity for advertisers to reach this audience
directly and personally.
From Colorado to the Caucasus:
COOLtv is a joint US-European venture, launched as a
partnership between GlobalCastmedia Inc. of Vail, Colorado
and our European partners. COOLtv broadcasts to more
than 119 million homes throughout Europe, the Middle
East and North Africa. We broadcast from Spain to Russia,
and from Oslo to Tripoli.
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COOLtv's satellite signal footprint
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Our Audience
COOLtv reaches millions of English-speaking young men
and women, ages 18-34. Our audience loves anything that
has to do with current pop culture: music, travel, fashion,
technology, extreme sports and clothing. Kids all throughout
Europe have more disposable income and they buy what
they want. They spend time on their cell phones and
on the internet looking for information and opportunities.
Broadcast television combined with a mobile and internet
platform creates an excellent opportunity for content
producers and advertisers to reach this audience.
COOLtv's satellite signal reaches
throughout Europe. Our shows are seen by young
people throughout Europe, the Middle East and North
Africa, the UK and Scandinavia.
COOLtv's audience doesn't want the same
recycled shows that are carried by the big networks
' they want shows that cater to their lifestyles and
interests.
Millions of kids and young professionals
in their late teens and early twenties are hungry for
pop culture and entertainment that's designed FOR them
and ABOUT them. They're hungry for COOLtv.
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Our Business
Model
COOLtv offers several ways for companies to profit from
advertising on COOLtv. We merge standard TV spots with
a range of CRM, eCommerce and electronic media strategies.
On COOLtv, we offer companies multiple ways to maximize
their advertising dollar. You can run traditional ads
as well as a host of new media concepts: interactive
portals, video blogs, email marketing, event marketing,
and direct merchandising.
Young people in Europe are years ahead
of American kids when it comes to cell phone based texting,
using their phones to immediately purchase what they
see on TV. This means you can sell your products directly
to your viewers rather than hoping your ad makes enough
impressions to influence a buying decision later. For
more information about our unique advertising benefits,
visit our ADVERTISE page.
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How to Get COOLtv
It's easy to get COOLtv.
Our HotBird satellite signal
is strong enough to reach the standard Sky Dish home
satellite dish throughout most of Europe and the UK.
All you need to do is to turn
the dish to 13 degrees east, buy a new consumer receiver
(you can get them for as much as 40 pounds), scan the
HotBird transponders and you are ready to receive COOLtv.
Our technical specifications:
- HOTBIRD 13.0 deg. East
- COOLtv:D/L Freq.: 11.604,00MHz
- Pol.: Horizontal
- Symbol Rate: 27.500Msymbol/s
- FEC: 5/6
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